The Consumption Cycle

Vasuman Ravichandran
The Startup
Published in
5 min readAug 7, 2019

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Photo by Ashim D’Silva on Unsplash

Unless you’ve been living under a rock, you’re probably aware of the recent decluttering frenzy, fueled by the popularity of Marie Kondo’s new Netflix show. As a slightly compulsive neat freak, I wholeheartedly bought into the premise that you should only hold on to things that trigger happiness. And while the “if it doesn’t spark joy, get rid of it” mantra seems like sound advice at face value, it also has the potential to trigger a vicious circle…

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